Design Process

Each brand development project takes approximately 20-30 business days and full brand projects can take 3+ months. Special cases, such as listings on my Etsy shop, take 10 business days. All times may vary and are dependent on client response time, revisions, etc. 

initial consultation

Like any relationship, it all starts with a first meeting to make sure we are a good fit. After your initial inquiry, we will set up a meeting (if you're local to Colorado, we can meet for coffee!) or phone call. I will ask you some questions regarding your business, vision and goals for your brand, as well as allowing you to ask any questions for me. This step will give us both a chance to get to know one another and make sure we are a good fit. After our chat I will have you fill out the questionnaire (if necessary) to make sure I can provide you with a detailed quote.

project proposal

If we are a good fit (yey!), I will put together a full quote based on our project with a contract and send it your way. If you approve of the quote, sign and send the proposal back to me and keep a copy for yourself. Upon approval, a deposit (via check or paypal) of 50% of the final quote is required to begin the design process. Based on the project total, payment plans are available at your convenience.

process + schedule

Once the deposit payment has been received and the contract signed, I will send over a detailed schedule for our project together. It will include the entire process from start to finish and when you can expect your designs, mockups, final files, etc. In this schedule I will also give you specific times for your ‘due homework’ (questionnaires, branding details, website content, etc). By creating a detailed schedule will allow us both to stay on schedule and keep on track to launch your entire project on time.


You will receive the branding questionnaire to insure that we are on the same page prior to your project start date. This questionnaire will provide  valuable information for me as I move throughout your brand process. I also ask you to create a detailed pinterest board or moodboard, full of branding inspiration (colors, patterns, interiors, etc.) for me.

fun stuff

When the fun starts! After I have studied your branding questionnaire, I will put together your color palette and inspiration board to make sure I am heading in the right direction. Once approved and within 10 business days you will receive your first logo variations to review and are given the chance to perfect up to 2 times to make sure you love it. Once the logo is finalized I will pull together the full branding board within 5 business days so you can see the entire design come together with all of the complete elements (secondary logo, sub marks, patterns, etc.).


Once the branding board process is completed and approved by you, I will begin preparing your final files. From here I will continue with your chosen aesthetic so that it will be cohesive with your print and social media items (business card, stationery, stamp or stickers, etc.). A final invoice will be sent and payment must be received in full before your final files will be sent. Upon full payment, a dropbox link will be sent your way of your zipped files. Your files will be stored on dropbox for 10 days; Please make sure to download all of your files and I recommending backing them up on a hard drive and on a cloud service, such as dropbox. After the project is completed and after 10 days, I am not responsible for storing your project files.